Festive Sales
Press

Online retailers battle for consumers ahead of Diwali

India’s two biggest online retailers, Walmart-owned Flipkart and Amazon, are going head-to-head with their own shopping events: Big Billion Days and the Great Indian Festival. Deep-pocketed JioMart, which is owned by Asia’s wealthiest billionaire, is looking for market share, too. This year is particularly important as the world reels from economic fallout caused by the coronavirus …

Audio Quality
Press

Better audio quality key for smartphone users

So, how important is audio quality for Indian smartphone users? A recent consumer insights study by market research firm Cyber Media Research (CMR) in association with Dolby threw up some interesting insights on how a superior audio experience like Dolby Atmos has become pivotal for users in selecting a new device or even the content they consume …