For Indians, Apple has always been an aspirational brand of choice. After many years of waiting, Apple’s relationship with India is finally getting more intimate and potentially more stronger now. The Apple Online Store is launching in India on September 23, 2020. I believe the Apple Online Store is just the first in a series …
The 2020 US Open, the fourth and final Grand Slam of the year, that began on 31 August is a spectacle that fans enjoy around the world. Over the years, IBM has been partnering with the United States Tennis Association (USTA) to leverage the US Open, and showcase its technological innovations. Much of what IBM …
When we look at the affordable premium smartphone segment in India, there is more hyper-competition than before. Many new aspirant brands are challenging the triumvirate of incumbents – Apple, Samsung and OnePlus. With the increased competition, what is noticeable is also an increased commoditization of smartphone features. Across the board, smartphones are increasingly getting refined, …
Apple dominated the super-premium smartphone segment (Rs 50,000- Rs 1 lakh) in India with 56 per cent market share in H1 2020 as Apple iPhone 11 contributed to be the bestseller, accounting for 39 per cent of the shipments, a new report said on Friday. Samsung came second with 34 per cent and OnePlus third …
As per a new study by CyberMedia Research (CMR), Indian Consumers are now prioritising audio quality as a key smartphone purchase driver ahead of camera and battery. In fact, across all parameters, one in every four users have stated audio quality as the most important factor while selecting their smartphone. For the first time ever, …
Apple has started assembling its latest and most affordable smartphone, the iPhone SE, in India, expanding its manufacturing operations here for the local and export markets. Wistron, which previously made the first generation of SE, is assembling the latest 2020 variant of iPhone SE in Bengaluru. It also makes the iPhone 7 in the same …
Apple has started assembling its affordable second-generation iPhone SE (2020) in India that will reach authorised retail stores and online channels very soon, the company said on Monday. Targeting Android mid-segment users as well as aspirational iPhone seekers, Apple brought the new iPhone SE (2020) to India, that looks like Apple iPhone 8 with the …
Foxconn, the key supplier to iPhone maker Apple Inc., announced on Wednesday that it is planning to add more manufacturing facilities outside China to reduce its dependence on the country in the light of the ongoing trade war, reported Bloomberg. Foxconn chairman Young Liu said China’s proportion in its total production has come down to …
Since its inception, OnePlus has established a reputation of delighting its customers with flagship smartphones packed with the latest specs at a ridiculously unbelievable pricing. For today’s millennials that are dominant technology users, the OnePlus has a very native appeal with its clean build, and swift performance. Over the past five years, OnePlus has moved …
A new Mobile Industry Consumer Insights (MICI) Survey, conducted by CyberMedia Research (CMR) in association with TECNO, the global premium smartphone brand of Transsion Holdings on Wednesday revealed that consumers in Aspirational Bharat saw a 120 per cent spike in smartphone usage for productivity compared to pre Covid-19 levels. According to the survey, during Covid-19 …