Prabhu RamParents with iPhones want artificial intelligence to pull details from a poorly formatted school notice directly into their calendars or answer questions about what is on the screen. Office-goers with MacBooks want meeting minutes turned into a clear, actionable email with a single click. Families with iPads want to plan a holiday, say to Kerala, with the device consulting the family calendar, suggesting five activities that would keep everyone happy and making notes about what to pack, which restaurants to book and which transport agencies to contact.
These are tasks that Apple users have wanted Siri to perform for years. Making all of it possible is a drastic overhaul of the virtual assistant Apple first introduced in 2011.
An AI assistant that understands personal context, works seamlessly across devices and operates within the trust boundaries of the Apple ecosystem has the potential to be far more valuable to mainstream consumers than raw model capability alone. No competitor has yet delivered personalised AI at this depth of platform integration and Apple’s scale. That is a meaningful structural advantage.
Prabhu Ram, VP – Industry Research Group, CyberMedia Research (CMR)
Source: The Telegraph
