HTC, one of the most premium brands in India in the last decade, shut shop in India in mid-2018. From a technology innovation perspective, HTC ranked pretty high up, but could not match it with a similar innovation in its business or go-to-market perspective. Its market in India nose-dived since it was either too late …
Shipments of 5G-enabled smartphones would exceed 140 million in India by 2025, a new report by technology market research firm CyberMedia Research (CMR) said on Friday. According to CMR’s “4Ps of Mobile Handset Industry Report 2019″” that focuses on the hyper-competitive mobile industry ecosystem in India, 5G-enabled smartphone shipments are expected to grow by around …
Consumer preferences have changed over the years, which have been tapped well by the Chinese mobile players operating in the Indian market. With latest specs – high-resolution camera, selfie options, huge storage capacity, flash charge technology, Chinese brands, including Xiaomi, Oppo, Vivo and Huawei, have flooded the market with their hard to resist offerings at …
2018 was an interesting year for smartphones in the India market, with a series of steady and even impressive, smartphones from all major brands, Chinese as well as Global. Across price bands, there were many smartphones vying for attention with their incredible design, craftsmanship and performance. More than ever before, smartphone innovation picked pace in …
In a hyper-competitive smartphone market, where smartphone brands are increasingly homogenous in specs and features, the fight for vaning consumer interest has taken the form of multiple launches by smartphone brands in a year. Most of such products fizzle out within a few weeks, or even days, of the launch. In such a milieu, OPPO …
Chinese handset makers Oppo and OnePlus are setting up research and development centres in India to improve their offerings of localised products and services for the fast-growing smartphone market and create hubs for global innovation. The move is a natural extension of their already expanding local manufacturing capability, analysts said. OnePlus, the leader in India’s …
Since its inception in India around six months ago as a sub-brand of Oppo, Realme has carved a distinct niche for itself in the very hyper-competitive Indian smartphone market. As an independent brand out of Oppo, Realme has been very aggressive, and come up with some competitive product offerings – Realme 2, Realme 2 Pro …
According to a report published by CyberMedia Research (CMR) for Q3 2018, “Make in India program is contributing to a significant rise in domestic manufacturing of mobile handsets,” and almost 94 per cent of mobile handsets sold in the country are now being manufactured domestically. Prabhu Ram, Head – Industry Intelligence Group (IIG), CMR, commenting on the …