A few years ago, the smartphone market in India had a different complexion from the one now, with the likes of Micromax, Lava, Intel and Karbonn enjoying a healthy market leadership with their affordable mobile phones. Xiaomi had just entered the market, and other Chinese mobile brands were exploring their own forays into India. Circa …
The new OPPO K3, the latest in OPPO’s K Series, is a gorgeous smartphone powered by a Qualcomm Snapdragon 710 SoC, alongwith 6GB and 8GB of RAM. The K3 sports a 6.5-inch notch-less Super AMOLED panoramic screen and a screen-to-body ratio of 91.1% and aspect ratio as 19.5:9. The in-display fingerprint sensor with an AI …
The hypercompetitive smartphone market in India is replete with smartphones, across price bands, that offer very little to distinguish them, whether it be in terms of specifications or even colors (really, blue is the new black!). Well, not quite! Take, for instance, Realme, 2018’s breakout smartphone brand that has come up with the Realme X. …
India’s plans to ease local sourcing rules in single brand retail are set to help Apple the most among other foreign companies such as OnePlus and Oppo wanting to open their own stores in India, said analysts and sector watchers. The move is aimed at attracting higher foreign investment at a time when global foreign direct investment (FDI) flows …
The government’s decision to relax local sourcing norms for foreign direct investment (FDI) in single brand retail trading would not in anyway upset the equilibrium of the organic retail and would add to our economy, industry experts said on Friday. In a boost for companies like Apple, Finance Minister Nirmala Sitharaman on Friday announced to …
India’s premium mobile market is buzzing with action. The market, which opened up with the entry of a new Chinese player OnePlus, is now seeing heightened activity with Samsung coming out with all its might to capture its lost glory. OnePlus has upped its market share in the Indian mobile handset market in the premium …
Brick and mortar shops are becoming the next battleground for handset brands in the country as brands like Samsung, Oppo and Vivo takes steps to further bolster their footprints following the entry of online-heavy brands like Xiaomi and Realme. Analysts said that brand clutter on retail counters will increase following an intense competition. However, analysts …
Apple and Samsung, the flagbearers of innovation in the consumer technology space for years, may be losing the trust of young Indian consumers to a Chinese rival. Oppo Mobile India, the local subsidiary of China’s BBK Electronics, has emerged as the most-preferred innovative handset brand in the premium segment, as per an independent study conducted …
Gen Z users are looking for smartphones that deliver superior consumer experience with premium tech innovations at entry-level prices, and OPPO, Samsung and Apple are the top three brands that find favour with consumers, a new survey said on Friday. At least 78 per cent Gen Z consumers see smartphones as a symbol of their …
Realme, the young smartphone startup that started-off as a sub-brand of OPPO in 2018, has grown tremendously over the past year. The Realme strategy playbook has focused on packing their smartphones, with all the right mix of the latest specs and combining it with youth-centric marketing. As a result, smartphone brands such as Xiaomi, are …