When we look at the affordable premium smartphone segment in India, there is more hyper-competition than before. Many new aspirant brands are challenging the triumvirate of incumbents – Apple, Samsung and OnePlus. With the increased competition, what is noticeable is also an increased commoditization of smartphone features. Across the board, smartphones are increasingly getting refined, …
China-based behemoth the BBK group that owns brands like OnePlus, Vivo, Oppo, Realme , and iQOO always had a clear market strategy and brand positioning in the fixed price segments for the India smartphone market. Not anymore. For the full calendar year 2019, the BBK Group dominated the Indian smartphone landscape with 37 per cent share, compared to 28 per cent …
The government’s ban on 59 Chinese apps, including popular social media platforms like ByteDance-owned TikTok, WeChat, Helo and UC Browser among others, may not have a direct impact on Chinese handset makers like Oppo, OnePlus, Vivo and Xiaomi in India right now, but would weaken their app ecosystem, industry experts said on Wednesday. India banned …
China’s loss appears to be Korea’s gain, atleast as far as smartphones are concerned. Samsung may regain its number two position, displacing Vivo, by September end, if not in the June ending quarter itself, benefitting from the ongoing anti-China sentiment and unavailability of fresh stocks of smartphones from Chinese brands in the country, say experts. …
As consumer sentiment runs high amid growing chorus for boycotting Chinese goods in the country, the fluid situation in India’s smartphone market offers new opportunities for various smartphone makers, especially the non-Chinese ones like Samsung, Apple, Nokia, Asus and others, to realign their strategies and regain the lost market share in the face of fierce …
It’s been a tough few years for Samsung in the India handset market, where it has struggled to keep pace with or beat back competition from Chinese rivals such as Xiaomi, Vivo and Oppo. The first signs of vulnerability came when Samsung lost the smartphone crown to Xiaomi in the September quarter of 2017. In …
It was August 2018 when Xiaomi officially announced Poco as its new sub-brand to cater to the growing demands of young smartphone users. The Chinese brand unveiled the Poco F1 as its first — and only — model that disrupted the market for mid-range smartphones with the then top-end Qualcomm Snapdragon 845 SoC and up …
Chinese smartphone maker Xiaomi is confident that it will be able to retain its No. 1 position in the Indian smartphone market next year too, but industry experts believe that the country may see a different winner in 2020. At the end of the first quarter of 2019, Xiaomi had a market share of 30.6%, …
A small Chinese smartphone brand is using its bigger brother’s tricks to beat it on Indian turf. Realme, which began as an Oppo sub-brand in May 2018, was promptly spun off into a standalone entity. Between June and August 2019, the Shenzhen-based firm posted a phenomenal 600% year-over-year growth in India. In the quarter ended September 2019, …
In a bid to win in the hyper-competitive India market, OPPO has stepped up its gameplay by ditching the atypical annual product lifecycles, and launching the OPPO Reno2 within a few months of the original Reno. The idea at play is to offer consumers more choice and power. With the Reno2, OPPO makes an ambitious …